Program
Our world is spinning fast and if you haven't prepared for the future it's time to get ahead to be a leader in the race. As promised we will continue to give you this kind of knowledge to stay ahead. On December 8th it's time for Ericsson Research, IKEA and our surprise Holition to share their thoughts on how to be prepared for the future.
The event will take place via webinar link due to the current situation. We hope to be back with our normal events as soon as possible
17.00 Welcome to the 11th CMO goes Tech-meetup.
The Team behind CMO goes Tech, Gül Heper, Ulf Kruse and Alexander Niléhn, will kick off the event.
17.05 Ericsson Research Consumer & Industry Lab - The world in 2030 - Welcome to the internet of senses!
Imagine a virtual workplace that automatically changes depending on what you need to do, such as giving you an editing pen and a big display when you need to do video retouching, or a haptic keyboard and an extra side screen with a thesaurus when you need to write a report. Also, imagine that by 2030 it is becoming common to have a lifestyle involving working and socializing totally in virtual realms without ever physically leaving home. Further, imagine that technology could enable a full internet of senses. vision, audio, touch smell and taste, including the ability to digitally communicate thoughts by 2030. This is part of the Ericsson Research vision we call this the internet of senses. The Internet of Senses will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. Consumers predict that by 2030 screen-based experiences will increasingly compete with multisensory ones that will be almost inseparable from reality. Beyond visual and audio we will be able to touch, feel and even smell and taste things digitally. In this session, Dr. Pernilla Jonsson, Head of Consumer & IndustryLab at Ericsson Research will walk us through what more than 14.000 early tech adopters and white-collar workers see and the next digital revolution – The internet of senses - a future which may be closer than you think!
17:25 Holition - Digital Storytelling – How Brands are using Technology to Innovate. The emergence of digital has provided bands with an array of new tools and channels to communicate to consumers. Using advanced technologies from mixed reality to artificial intelligence, blockchain to drones and big data to holography, brands are reinventing customer relationships and transforming the way in which brands talk to consumers. Hear from London-based award-winning creative innovation studio, Holition's Co-Founder & CEO, Jonathan Chippindale as he gives thought-provoking insight into how technology can trigger an emotional response that transcends product and talks more to personality, culture and values. This presentation will go beyond retail and focus on the longer term relationship between humans and technology, and as such is relevant to everyone and anyone.
17:40 Panel discussion with Pernilla Jonsson, Head of Consumer & IndustryLab at Ericsson Research, Ann-Sofie Isaksson, Consumer & Customer Insight Manager at Ikea Ingka Group and Jonathan Chippindale, Holition's Co-Founder & CEO.
18:00 Final
Looking forward to seeing you,
Gül, Ulf & Alexander
And a special thanks to Confetti for the great support so we can invite our members to our meetups, with your fantastic tool.
